MRI Soft Digital Marketing Full Course – Structured Table
| Module | Topic | Sub-Topics / Details |
|---|---|---|
| 1. Introduction to Digital Marketing | Digital Marketing Overview | Traditional vs Digital Marketing, Importance, Career Opportunities |
| Digital Marketing Landscape | SEO, SEM, SMM, Email Marketing, Content Marketing, Tools & Platforms | |
| Digital Marketing Strategy | Goal Setting, Target Audience, Customer Journey & Funnel Basics | |
| 2. Website & WordPress Basics | Website Overview | Domain & Hosting, Website Structure: Homepage, Landing Page, Blog |
| WordPress Basics | Installation, Dashboard, Creating Pages & Posts, Plugins & Themes | |
| Website Optimization | Mobile Responsiveness, Speed Optimization, Security | |
| 3. Search Engine Optimization (SEO) | Introduction to SEO | On-Page vs Off-Page SEO, Technical SEO Basics |
| Keyword Research | Tools (Google Keyword Planner, Ahrefs, SEMrush), Long-tail vs Short-tail | |
| On-Page SEO | Titles, Meta Description, Headings, URL Structure, Internal Linking, Image Optimization | |
| Off-Page SEO | Backlink Strategies, Guest Posting, Social Signals | |
| Local SEO | Google My Business Setup, Reviews, Local Citations | |
| SEO Analytics | Google Search Console, Google Analytics | |
| 4. Search Engine Marketing (SEM) / Google Ads | Introduction to SEM | Difference between SEO & SEM |
| Google Ads Basics | Ad Types: Search, Display, Video, Shopping; Account Setup | |
| Campaign Creation | Keyword Selection, Ad Copywriting, Budget & Bidding | |
| Optimization | CTR, CPC, Quality Score, A/B Testing Ads | |
| Remarketing & Conversion Tracking | Retargeting Campaigns, Tracking Conversions | |
| 5. Social Media Marketing (SMM) | Platforms Overview | Facebook, Instagram, LinkedIn, Twitter, YouTube |
| Content Strategy | Content Calendar, Types of Posts, Hashtags | |
| Facebook & Instagram Marketing | Page Optimization, Paid Campaign Setup | |
| LinkedIn Marketing | Profile Optimization, Lead Generation | |
| YouTube Marketing | Channel Setup, Video SEO, Monetization | |
| 6. Content Marketing | Introduction | Role in Digital Marketing, Types of Content (Blog, Video, Infographics) |
| Content Planning | Audience Research, Content Calendar | |
| Content Creation | Writing Blogs, Visual Content Tools (Canva, Figma) | |
| Content Distribution | Social Media, Email, Paid Ads | |
| Analytics | Performance Tracking & Reporting | |
| 7. Email Marketing | Introduction | Importance of Email Marketing |
| Platforms | Mailchimp, ConvertKit, Sendinblue | |
| Building Email List | Lead Magnets, Signup Forms | |
| Campaign Creation | Designing Emails, Personalization | |
| Automation & Analytics | Auto-responders, Open Rate, CTR | |
| 8. Affiliate & E-commerce Marketing | Affiliate Marketing | How it works, Choosing Programs & Products |
| E-commerce Marketing | Shopify & WooCommerce Basics, Product Listing & SEO, Ads & Conversion Optimization | |
| 9. Analytics & Reporting | Google Analytics | User Tracking, Goals & Conversions |
| Data Interpretation | Traffic Sources, Bounce Rate, Engagement | |
| Reporting Tools | Google Data Studio, SEMrush, Ahrefs | |
| 10. Freelancing & Career Opportunities | Freelancing | Platforms: Fiverr, Upwork, Freelancer; Portfolio & Branding |
| Job Roles | SEO Specialist, PPC Expert, Social Media Manager, Content Strategist | |
| Interview & Resume Tips | Showcasing Skills Professionally | |
| Bonus Module: Tools & Tricks | Design & Creativity | Canva, Figma |
| SEO Tools | SEMrush, Ahrefs, Moz | |
| Ads & Marketing Tools | Google Ads, Meta Business Suite | |
| Email & Automation Tools | Mailchimp, HubSpot, Zapier, Hootsuite |
💡 Notes:
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প্রতিটি মডিউলের শেষে “প্র্যাকটিস প্রোজেক্ট” দেওয়া হবে।
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Real-world Case Studies অন্তর্ভুক্ত।
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Certificate & Portfolio Building Support থাকবে।
বিস্তারিত জানতে যোগাযোগ করুন
